In 2025, social media advertising is a must for any business looking to grow online. Two of the most powerful platforms are Facebook Ads and Instagram Ads — both part of Meta’s advertising network. But which one is better for your business?
Let’s compare them side by side.
Facebook has a broader user base, including older age groups (25–55+). It’s great for B2B, local services, and general businesses.
Instagram is more visual and attracts a younger audience (18–35), perfect for fashion, lifestyle, food, and D2C brands.
Facebook Ads support detailed text, carousel posts, lead forms, and even Messenger ads.
Instagram Ads focus on visuals — Stories, Reels, and image/video posts — which means your content needs to be more creative and engaging.
Instagram usually gets higher engagement rates due to its visual nature.
Facebook allows more detailed targeting and works better for lead generation and event promotions.
Costs vary depending on your niche and audience. On average:
Facebook Ads may be slightly more cost-effective for broader targeting.
Instagram Ads can be more expensive per click, but with the right creatives, conversion rates are strong.
If your audience is older or diverse, go with Facebook Ads.
If your brand is visual, trendy, or youth-focused, go with Instagram Ads.
For best results? Use both. Meta allows cross-platform campaigns with shared insights and budget optimization.
At Rahulsood.digital we run high-converting ad campaigns on both Facebook and Instagram, tailored to your business goals. Whether you want leads, sales, or brand awareness, we craft a winning strategy that delivers.
Let’s grow your business online — start your social ad campaign today!
Hi, I’m Rahul Sood — a passionate digital creator and entrepreneur.
I founded RahulSood.digital to help brands and businesses tell their stories, engage audiences, and grow in the ever-evolving digital space.
With a strong background in social media marketing, creative advertising, and digital strategy