If you’re a business owner looking to grow online, you’ve probably heard about SEO (Search Engine Optimization) and Google Ads. But which one is right for you? Let’s break it down.
SEO is the process of optimizing your website to appear organically (for free) on search engines like Google. It includes keyword research, content creation, on-page optimization, and link building. While SEO takes time, the results are long-lasting and cost-effective.
Long-term traffic without paying for each click
Builds trust and credibility
Better ROI over time
Takes time to rank (usually 3–6 months)
Needs regular content and technical updates
Google Ads (also known as Pay-Per-Click or PPC) are paid advertisements that appear at the top of Google search results. You bid on keywords and pay each time someone clicks your ad.
Instant visibility on the first page
Perfect for launching new products/services
Highly targeted based on location, keywords, and audience
Can be expensive, especially for competitive keywords
Traffic stops when you stop paying
If you want quick leads, use Google Ads.
If you want long-term growth, invest in SEO.
The best strategy? Combine both. Use Google Ads to get traffic while your SEO builds up over time.
At Rahulsood.digital we help businesses balance SEO and Google Ads to get the best results. Whether you’re a startup or an established brand in Delhi, Mumbai, or anywhere in India — we create a custom digital strategy that works for you.
Need help deciding? Contact us today for a free consultation.
Hi, I’m Rahul Sood — a passionate digital creator and entrepreneur.
I founded RahulSood.digital to help brands and businesses tell their stories, engage audiences, and grow in the ever-evolving digital space.
With a strong background in social media marketing, creative advertising, and digital strategy